Small businesses need to find an edge in the cut-throat world of marketing. It’s no longer enough to just have a website and post ads in local papers. These days, it’s all about standing out from the crowd. Video marketing is a fantastic way for smaller businesses to achieve that goal. With video, you can introduce yourself and your business in an engaging way that’s perfect for social media sites like YouTube and Vimeo. Video marketing is also much less expensive than other forms of advertising, so it’s a great way to get value for money while establishing brand recognition at the same time. Read on to discover 10 ways you can use video marketing as part of your small business marketing strategy.
Build brand awareness
One of the first things you’ll notice about video marketing is that it’s a fantastic way to build brand awareness. Think about it – there are thousands of advertisements on TV, online and in print every day. How do you rise above the noise and make sure your business gets noticed? One great way is with video marketing. By creating engaging content that’s hosted on your website and shared wherever possible, you can make sure your business is always at the forefront of people’s minds. Your business will benefit from increased brand recognition and you’ll have an easier time getting people to try your products or services. Most importantly, video marketing is a great way to start a dialogue with your customers. You can create content that educates them on common issues they may face and shows them how your products or services can help.
Educate and inform your audience
One of the best things about video marketing is that it’s a fantastic way to educate your audience. Whether you want to share information about your products or services, or you want to go a step further and cover some general business management advice, video is the perfect tool. To engage your audience, you’ll want to create a video that’s either entertaining or informative (or both!). If you’re trying to sell a product or service, you should make your video informative as this helps you connect with your audience. It’s important to remember, though, that you’re not trying to sell to your audience at this point. Instead, you’re trying to deliver information that will help them make a decision. Once you’ve completed your video, you can share it with your social media followers. You can also post it on your website and reach a wider audience through online video channels like YouTube and Vimeo. The great thing about video marketing is that you can easily share different versions of the same video. For example, you could create one video to help people understand your product and a second version that goes into more detail about your company and how it came to be.
Incite emotion with storytelling
Another fantastic way to use video marketing to your advantage is through storytelling. Let’s face it, everyone loves a great story and the best stories are usually built upon a foundation of emotions. You can share your brand story or create a new one around your products or services. You can also work with your employees to create a video that tells their story. The more emotional your video, the better. People are much more likely to remember your business if you make them feel something. Whether that’s happiness, excitement or even something more serious, your video will have a much better chance of making an impact if it makes your audience feel something. This is another video that you’ll want to share with your social media followers as well as post on your website. You can also share it with other video-sharing sites like YouTube and Vimeo, making sure that you title your video appropriately and include any relevant keywords to help it rise to the top of search engine results.
Grow your audience (and turn them into customers)
Another fantastic way to use video marketing is to grow your audience. This can be accomplished a number of ways, including making your video content appealing to people of all ages, genders and backgrounds. Another way to grow your audience is by making your video easy to share. Videos that are easy to share are also likely to be watched, so you get more value for your time and effort. One great way to make your videos easy to share is by creating a custom YouTube channel. This is a great way to make your brand memorable, and you can use your channel to share all of your videos, making it easy for people to watch and share your content. Another way to make your videos attractive to viewers is by making them interactive. You can create polls, quizzes and other interactive features that make your video more engaging.
Use Video Content Marketing to build your company’s reputation
Another fantastic way to use video marketing is to build your company’s reputation. This is especially important if your company has been around for awhile. If customers don’t know much about your company, it can be difficult to get new business. You can use your video to tell your company story and brag about your accomplishments. You can also use your video to introduce yourself to your community, giving your neighbours and potential customers a better idea of who you are. You can share this video on your social media channels and post it on your website. With all of these advantages, it’s easy to see why video marketing is a great way to boost your reputation and get more customers.
Create Video SEO Content and Build Your Company’s Website Reputation
Your website is an important tool for attracting new customers. The problem is that most people don’t spend enough time reading the website. You can use video marketing to make your website more interesting and valuable. You can create how-to videos to help people use your products or services and offer them advice on general issues they may face. You can also create review videos that give people an idea of what your products or services can do. You can create videos that explain how your products work and demonstrate how your services can help people solve problems. You can then post these videos on your website and share them with your social media followers. You can also add targeted keywords to help your videos rank higher in search engine results.
Increase Customer Engagement and Conversion With Video Advertising
Another great way to use video marketing is to advertise your products and services. Not only does this give you the opportunity to get your message out to a wider audience, but it can also help you make more sales. You can create advertising videos that offer special deals and discounts on your products or services, or you can create ads that promote your business as an industry leader. You can even create ads that tell people what problems your products and services can solve for them. You can post these ads on social media channels, and you can also post them on your website. You can also use online video channels like YouTube and Vimeo to host your ads. You can also create video ads that are hosted on your website, and you can even create video ads that are hosted on your social media channels.
Summing up
It’s no secret that video is a fantastic way to engage with your audience – and video marketing is a great way to do just that. Video marketing is a fantastic way to build and maintain brand awareness, educate customers and even make sales. It’s also a great way to build your website reputation, boost customer engagement and even make more sales. Video marketing is a great way to get your business noticed and it’s also a fantastic way to get more customers interested in your products and services. Let us know how we can help you start with your OWN video marketing strategy today! Contact us!
