Video marketing is on the rise. In fact, 90% of users watch videos online and 65% of those same users are more likely to buy from a company after watching their video. This is great news for businesses, as video marketing has the potential to not only help your business grow but also drive sales and leads. But with so many different ways to use video marketing, where do you start? Video doesn’t have to be scary! With these three simple steps you can get started on your video marketing plan in no time. Let’s dive right in…
Create a Video Marketing Strategy
If you’re going to succeed with video marketing, you’ll need a road-map. The best way to get started is to create a video marketing strategy. This will ensure you have a plan to follow, rather than just jumping in and hoping you hit your mark. There are a few steps you can take to create a video marketing strategy: – Define your video goals – start with the end in mind. What are you hoping to achieve with your video marketing campaign? What do you want your viewers to walk away with after watching your video? – Identify your audience – know who you’ll be marketing your video to. This will assist you in creating an effective and relevant message. This can be done through a survey or by reviewing your website statistics and speaking with your sales team. – Choose a platform – and decide if you should create your own platform or use an already established one, such as YouTube. You’ll also need to decide on your video length. Studies show that short videos often perform better than longer videos.
Produce Quality Videos
It’s easy to get excited about video marketing and start producing videos left, right and centre. But with so many options available, it can be difficult to decide where to start. You don’t want to create a video that doesn’t align with your business goals or brand. Instead, you should strive to create a video that helps your audience solve a problem and offers a solution. There are a few things to keep in mind when creating a video: – What is the topic of your video? – This can be the problem your video will solve for your audience. – What is the purpose of your video? – Will your video educate your audience? Or will it be transactional? – Who is your audience? – Before producing a video, it’s important to know who your audience is. You want your video to resonate with your audience and solve their problems. – How will you promote your video? – You’ll also want to think about how you’ll promote your video. Will you use paid advertising or share it on social media?
Promote Your Video(s)
Before you share your video, ask yourself if the content is engaging and helpful. If the answer is no, you need to go back to the drawing board. Your video doesn’t have to be long, yet it does need to be engaging. Not only do you need to create your video but you also need to promote it. If you don’t share your video, no one will ever see it. There are a few ways you can do this: – Share on social media – promote your video on Facebook, Instagram, Twitter and any other social media platform you use. It’s best to post your video at the times when your audience is most likely to be online. – Create a video landing page – this is where viewers will go after they watch your video. This is also a great place to promote your video and ask viewers to take action. – Get your employees involved – you can ask your employees to share your video on their social channels. You may even want to create a video where employees discuss the value of video marketing.
Conclusion
Video marketing is a powerful way to connect with your audience. It’s easy to create a video and there are many platforms available to you. All you need to do is decide what type of video you want to create and then follow our 3-step process. Once you start creating and promoting your video(s), you’ll begin to notice a difference in your brand awareness and search engine rankings. Video marketing isn’t something you do for one month and then forget about for the next 12 months. It is a continuous process that can be beneficial year after year. Let Stream Sense Media help with your video marketing plan today!
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